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Independent comparison site. Tora Mari is not a lender.

ToraMari

For lenders and networks

Partner with Tora Mari

Tora Mari is a content-led comparison site for U.S. borrowers. We aim to send people who have already done their sums, which means fewer curious clicks and more applicants who understand the product.

  1. 1Search or socialA person looks up debt consolidation, fair-credit or home-improvement loans.
  2. 2Guide or calculatorThey work out what a loan would really cost, using our free tools.
  3. 3The number to beatThey leave knowing the payment or APR an offer must beat to be worth taking.
  4. 4Ranked lender picksThey see partners scored by one public method, with terms shown plainly.
  5. 5Tracked clickA labelled, sponsored click goes through /go/partner with a sub ID, then to the lender.

Where our traffic comes from

  • Organic search. Original guides and calculators written for real questions.
  • Paid social, once approved. Meta ads run under the Special Ad Category: Credit, with the targeting limits that requires. We will not run ads a network or advertiser has not approved.

We are a new site and do not publish traffic figures we cannot back up. Ask us for real numbers once there are some.

Tracking

  • Every partner link is one URL pattern, /go/<partner>, labelled Sponsored and rel="sponsored".
  • Sub ID and UTM values are passed on, so your network can attribute each click to a page and campaign.
  • Advertising pixels load only after a visitor consents, and a Do Not Sell page is provided.

Offers we can promote

  • U.S. residents only: personal loans, debt consolidation loans and home improvement loans.
  • No payday loans, paycheck advances or similar short-term cash products.
  • No claims of guaranteed approval, rates or savings. Lender figures shown only as the lender publishes them.

How lenders are listed

Listed lenders are scored by a public formula based on published terms. Payout is not an input, so a higher-paying offer is not ranked higher. The full method is on how we rate lenders.

Going live is quick

Real lenders in each category are already rated on the site, with a top pick and tips. When a lender becomes a partner, we add its tracking link to one configuration file and publish again. Its plain link becomes the tracked, sponsored button, and the score, order and disclosure stay exactly as they are.

Get in touch

Email chico@toramari.com or use the contact page. Tora Mari is operated by Blessings.